One Percent Collective is a not-for-profit organisation that makes it easy for people to give 1% of their income to charity. After devising a vehicle for inspiring positive social action, the Collective worked with the studio to create The Generosity Journal – a free mag featuring inspiration and interviews in business, charity, social enterprise and the arts. 

In planning The Generosity Journal's debut, design concepts needed to reflect the nature of the publication. As a result, a journal-inspired design, complete with personal handwritten touches, was born. The printing process involved a special two colour interior section, with these feature colours designed to change out with each issue.

Issue One of The Generosity Journal was a finalist at the BEST Awards 2015 (Public Good Award).

Agency: Goodfolk. Creative Director: Mark Easterbrook. Design Director: Scott Crickett. Printing photography: Pat Shepherd. Cover illustration: Gina Kiel.