The process starts with some chats (over coffee or email, location depending!). I listen to your aspirations and goals, talk you through the design process, and will often send some homework to aid in capturing any unknowns about your project. Next we define the project deliverables and project pricing. Once that deposit comes through, we are on to step 2!

Now we’re ready to start exploring how your project will be communicated via design. I create a visual moodboard to encapsulate the aesthetic and strategic direction of your unique voice. This provides a visual checkpoint before moving forward.

Now I’ll have everything I need to begin crafting some concepts for your project, playing with a variety of directions that thoughtfully align with the project’s agreed goals and tone. The strongest concepts are encapsulated in a detailed presentation that I share with you – this includes logos, colour palettes and other unique branding elements.

Once you’ve picked the the direction that aligns best, we work through two rounds of refinement on your chosen concept, discussing what's working as well as any opportunities to explore and grow. During this stage, I always make sure that what we’re creating aligns with your project’s goals, so honest communication is essential.

Once everything is finalised and approved, you’ll receive all of the files and tools needed to successfully launch your brand. Depending on the project deliverables we’ve agreed upon, this usually includes all necessary logo and icon files, brand guidelines, imagery, illustrations, patterns and other brand collateral. Now it’s time to celebrate your beautiful and thoughtful new brand!