CLIENT GIFT DM IDEATION + DESIGN
For the Christmas holidays, agency Tenfold Creative sent out a mysterious box to recipients around the country. The box was understated with intriguing copy commenting on the work-to-holiday mode switch. The package housed
a pie-graph card, showing how time should be spent during the holiday season in comparison to work (time spent ‘managing the inbox’ should be spent ‘managing the tan lines’). Lifting the card revealed a delicious version of the pie graph made out of creamy, milk chocolate. Using a pie chart stems from Tenfold’s core brand values – ‘creating better results’.
Agency: Tenfold Creative
Creative Director: Lucinda Le Heron