'BUYIT' ART DIRECTION + CAMPAIGN DESIGN
Spark Digital's BuyIT portal had an issue – though it was a great tool, allowing Spark Digital's customers to purchase their needs online rather than through their service manager, it was underused and underrated by staff and customers alike.
To ramp up awareness of BuyIT for both staff and customers alike, two sets of campaign messaging were devised. I created the look and style of this campaign messaging, ensuring it looked snappy while maintaining a connection to the Spark Digital brand. The campaign visuals (all 14 of 'em) were rolled out on posters, emails and digital banners.
Creative Director: Mark Easterbrook
Design Director: Scott Crickett