'ROCKIT REWARDS' DIRECT MAIL CONCEPT + DESIGN
Insurance is a competitive game – many insurance companies chase the attention of influential financial advisers. This DM needed to convince the elusive insurance broker market to register for Rockit Rewards, Sovereign’s adviser loyalty programme.
A standard letter and e-invite weren’t going to cut it, so the launch was spiced up with a personalised gift pack containing Rocket Fuel hot sauce and a teaser booklet showcasing the prize possibilities. Follow-up emails were scheduled to encourage registration, and achieved a huge 75% response rate – the highest the programme has ever had.
Agency: Tenfold Creative
Creative Director: Lucinda Le Heron