'MADE TO CONNECT' PRODUCT LAUNCH PACK CONCEPT + DESIGN
Sovereign, New Zealand’s largest life insurance company, was rebranded in late 2012. The new look and feel to was brought to life in various forms, including this corporate stationery and collateral pack. Revealed to insurance advisers at the Sovereign 9.7 roadshows, the design of the pack and its contents encapsulated the Sovereign brand with finesse... advisers couldn’t wait to rip them open. The pack consisted of an outer box, metallic pouches, spot gloss/foiled booklets and a desk calendar.
Agency: Tenfold Creative
Creative Director: Lucinda Le Heron