VARIOUS PACKAGING + LABEL DESIGNS
Freshmax Group are one of the largest fresh produce marketing and distribution operations in the pan-Pacific region. I've designed a variety of packaging and label solutions for their produce, each with different requirements; some have required a primary need to stand out on crowded shelves, while others have focused on conveying the authentic, hand-picked nature of the fruit.
As well as being pleasant to look at, each design also requires a practical nature. Some have had printing restrictions (particularly in regard to printable areas and colours), while others needed to be practical from a consumer sense (such as leaving space for consumers to view fruit in prepacks).
Agency: Tenfold Creative
Creative Director: Lucinda Le Heron