CATALOGUE CONCEPT, DESIGN + COPYWRITING
To promote their premium range of products, Dick Smith Electronics needed a catalogue design that was different to their regular mailers. The theme, ‘get clever’, ran throughout the brochure. Limited colour was used for a more premium aesthetic. Dick Smith’s yellow was used only as a wash over images – much different to the usual yellow-drenched mailer look.
Despite the quantity of products featured within, the resulting catalogue portrayed the premium nature of the range while still fitting with the existing Dick Smith brand image.
Agency: Tenfold Creative
Creative Director: Lucinda Le Heron